About Us

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OUR BRAND

Affordable, Joy, Lighthearted​

Miniso UAE is based on three core principles.

Affordable High Quality: This principle guides our decisions from design to materials. 

Joy: This is the response our customers experience while in our stores.

Lighthearted: This is the relaxed and happy feeling when encountering the large variety of goods available.

Life is For Fun

At Miniso UAE, we believe everyone should have access to fun, functional, and stylish lifestyle products. We are a global brand offering a wide range of high-quality goods at affordable prices, including homeware, cosmetics, stationery, and toys. We are constantly innovating and partnering with popular brands to bring you fresh designs and trendy collections.

Explore our stores in the UAE or online to discover the difference and experience the joy of shopping for less! We are always happy to answer any questions you may have about our products or rewards program.

MINISO DESIGN TEAM

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